BODIE*Z was founded by Bodie Lazar in 2015 as a way of solving a common issue in the nutrition and sports supplement market.
An avid gym goer and sports player, Bodie was consuming many different proteins and supplements. Constantly mixing numerous products together, it was time consuming and expensive. The biggest issue was the heavy, milky nature of the protein supplements that were hard to stomach and digest during and post exercise.
Determined to find a solution, Bodie set out to create a one-stop shop functional sports supplement containing whey protein isolate, vitamins, minerals for rehydration and a complete branched chain amino acid profile (BCAAs). It had to be light on the stomach, have a great mouth feel, utilise the highest quality ingredients and above all else – taste sensational.
After a year of R&D, countless trials, formulation and ingredient changes, Bodie was finally confident that Protein Water could now be launched to the market.
Shortly after, his brother Lachlan joined the business and the boys are now supplying major grocery and chemist chains across Australia.